We’re your secret recipe.

When words and pictures aren’t enough, Sofrito can help deliver digital concepts that rise above the noise. Our creative alchemy pushes the traditional boundaries of marketing into a true master-crafted experience.


Here at Sofrito, we specialize in the Latino, women, and youth marketing. Why? That’s where our experience rests, and that’s likely where your efforts have fallen short. Nielson recently confirmed that U.S. Latinos, for instance, are fundamental to business success and not just a “passing niche on the sidelines.” But here’s the challenge: Latinos don’t follow the same purchasing patterns as the total market.* What’s a brand to do? Use Sofrito as your creative base.
We collaborate as your design and in-house production company to help conceptualize, create and deliver your project. Why follow the crowd? Start seeing your marketing challenges as opportunities to innovate. We can help.

*As described in Nielsen’s 2012 State of the Hispanic Consumer report

Let our creative alchemy elevate your brand.


Authentically defining your brand and expressing it through film and design is at the heart of every successful campaign. But how do you translate that when speaking to the Latino community? We work with your marketing and/or creative team to adapt your brand to the Latino market in the areas of:

Consulting & Marketing Insight

High-Definition Video Production

Brand Identity & Design

Experiential Encounters

  • Market Research & Analysis
  • Strategic Positioning
  • Creative Development
  • Social Media Strategy
  • Branded Journalism
  • Commercials
  • Documentaries
  • Interstitials & PSAs
  • Case Studies
  • Animation
  • Logo Design
  • Print Design
  • Website Design
  • Package Design
  • Signage
  • Collateral
  • Guerilla Marketing
  • Community Events
  • Performance Art
  • Installations

Proof is in the Sofrito...


Your vision plus our flavor equals a recipe for success.


Our hard-to-find ingredients make your team shine.


Over the years our leadership has had the honor to work with many companies, networks, PR firms, agencies, and non-for-profits both here in Austin and nationally. We are eager to bring our experience and expertise to our new home at Sofrito. Here are just a few of the many brands we’ve worked on:

How can Sofrito help?


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Contact Info

+1 (512) 481-7356