When words and pictures aren’t enough, Sofrito can help deliver digital concepts that rise above the noise. Our creative alchemy pushes the traditional boundaries of marketing into a true master-crafted experience.
Here at Sofrito, we specialize in the Latino, women, and youth marketing. Why? That’s where our experience rests, and that’s likely where your efforts have fallen short. Nielson recently confirmed that U.S. Latinos, for instance, are fundamental to business success and not just a “passing niche on the sidelines.” But here’s the challenge: Latinos don’t follow the same purchasing patterns as the total market.* What’s a brand to do? Use Sofrito as your creative base.
We collaborate as your design and in-house production company to help conceptualize, create and deliver your project. Why follow the crowd? Start seeing your marketing challenges as opportunities to innovate. We can help.
Authentically defining your brand and expressing it through film and design is at the heart of every successful campaign. But how do you translate that when speaking to the Latino community? We work with your marketing and/or creative team to adapt your brand to the Latino market in the areas of:
Consulting & Marketing Insight
High-Definition Video Production
Brand Identity & Design
Market Research & Analysis
Social Media Strategy
Interstitials & PSAs
Proof is in the Sofrito...
CGI “Game Changer”
Logo and Website Design
Texas Orthodontic Study Club
Logo, Print, Website, Collateral
Inside Out Bastrop, TX
Short Form Documentary
Website, Brand Video, Print
The N – Black History Month
Austin Children’s Shelter
Perth Amboy Wins the Blue Ribbon
Short Form Documentary (Trailer)
Nick Jr. Hispanic Heritage Month
Tradeshow, Soul Book, Fresh on the Go
SXSW Sharing Your Stories
Insurance Network of Texas
Tradeshow and Lobby Video Loop
Signage, Billboard, Print
En La Escena (On The Scene)
Online Bilingual Latino Variety Show
CGI – Insurance Fusion360
Texas Parks and Wildlife
Butterfly Garden Signage
CGI Insurance Exchange Conference
Your vision plus our flavor equals a recipe for success.
Sofrito is the base of many Spanish and Latin American recipes. We believe that the foundation of any recipe for success is combining the resources of a diverse team of strategists and content curators together into a collaborative creative department. This creative alchemy uncovers the most aromatic vision and brand solutions for our clients.
Each of our team members brings more than a decade of experience to the table. We intimately understand the work-flow process of advertising companies, marketing firms and PR agencies and are able to work seamlessly with marketing directors, account managers, creative directors, and strategists to develop and steward projects across multiple platforms.
We’re happy to work as an extension of your own team, or as an independent contractor. However you need us, we’re happy to help. Contact us to request a free consultation to discuss your organization or client’s specific needs. We can’t wait to meet you!
Our hard-to-find ingredients make your team shine.
Over the years our leadership has had the honor to work with many companies, networks, PR firms, agencies, and non-for-profits both here in Austin and nationally. We are eager to bring our experience and expertise to our new home at Sofrito. Here are just a few of the many brands we’ve worked on: